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Paid Media6 min read
Set up conversion tracking before you spend a dollar on ads
Advertising without tracking is guessing with a budget. Here is the minimum setup we recommend before any campaign goes live.
It is tempting to launch campaigns quickly and sort out tracking later. Later rarely comes, and the first month of spend produces data you cannot trust.
The minimum viable tracking setup
Form submissions and phone calls tracked as conversions in GA4. Those conversions imported into Google Ads and matched in Meta. UTM parameters applied consistently. A single dashboard where all of it can be reviewed together.
With that in place, optimization decisions are based on inquiries and bookings rather than clicks and impressions.